Infosys Ltd, an Indian multinational IT company, is a global leader in next-generation digital services and consulting. With operations in more than 56 countries, Infosys enables clients to navigate their digital transformation successfully. With a workforce of over 343,000 employees worldwide, including a significant number in India, Infosys stands as a major employer in the IT industry.
As a company, Infosys recognizes the value of acknowledging employee efforts and dedication through various initiatives, including corporate gifting. The company actively seeks opportunities to cheer the team and express appreciation for their contributions. These corporate gifts are provided during events such as leadership connects, strategy meetings, hackathons, branding of units, and milestone celebrations.This case study explores the company's efforts to honor and delight women employees for the International Women’s Day celebrations (2023) by partnering with OffiNeeds, India’s leading corporate gifting company.
Known for its philanthropic activities and previous positive experience, Infy contacted an NGO for handmade gifts, articles, and handwritten greeting cards for women employees on the occasion of International Women’s Day celebrations. Serving employees by the thousands at a time is a real challenge. So, meeting the demand on short notice was impossible for the organization. Moreover, they needed a gifting partner who could give them innovative gift options and churn out items on short notice with complete branding and customization.
Rohini contacted us for the first time in 2014 and has made OffiNeeds the official gifting partner for Infy since then.
Rohini approached OffiNeeds with event details, requirements, and timelines for the IWD gifting initiative. The OffiNeeds team directed them to an interactive catalog with excellent search features and filters to find suitable products. Simultaneously, the team suggested gift ideas aligned with the event and the required timeline. After discussions with the Infosys team, Rohini confirmed the gifts and raised a purchase order.
OffiNeeds swiftly initiated the customization and branding process for the ordered items, followed by timely dispatch. To ensure efficient delivery, OffiNeeds utilized a third-party vendor and provided Rohini with a shipment tracker that offered real-time updates on the status of the gifts.
The gift items received positive feedback from the recipients, fostering increased engagement among women employees on social media platforms through callouts. This, in turn, elevated the brand image of Infosys.
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